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About DNA

Launched on July 30, 2005, in Mumbai, dna is an English broadsheet daily owned by Diligent Media Corporation, an Essel Group company.

 

Within a short span of seven years, dna has fast entrenched itself into the lives of the young and dynamic readers in India’s financial capital of Mumbai, in the IT Capital Bangalore, and other key cities such as Pune, Ahmedabad, Jaipur and now Indore.  

 

Through news, views, analyses and interactivity, dna provides readers with a composite unbiased picture of the city, the country and the world around them. Today, dna is the second most read English broadsheet daily in the city of Mumbai and is the preferred choice of 15.06 lakh readers in Mumbai alone (based on total readership for Q4 2012 from Indian Readership Survey).

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